10 Tips For Creating a Brilliant Landing Page
Published in Building a great landing page should be on top of your priority list if you want your website visitors transformed into customers.
While a great looking website can grab the attention of your visitors, a strong landing page will keep them involved and get them to buy your products/services.
Wikipedia defines a landing page as:
The page that appears when a potential customer clicks on an advertisement or a search-engine result link. The page will usually display content that is a logical extension of the advertisement or link, and that is optimized to feature specific keywords or phrases for indexing by search engines.
Wikipedia’s definition sums it up nicely but there is certainly more to a great landing page then relevant and keyword rich content. Here’s 10 things that you should be looking at when optimizing a landing page:
– Relevant Content
A landing page’s content should be directly related to organic search results, PPC campaign, anchor text in inbound links and any other targeted inbound advertising, online and offline. If people don’t get what they expect, they will be more likely to leave.
– Multiple Landing Pages
A landing page shouldn’t necessarily be your homepage. In many instances a homepage is a good landing page. However, for more targeted traffic and better results, you want a landing page to be focused on specific offer and specific call for action. To accomplish this, a given website